Have you been thinking about marketing your business through social media but are not sure where to start? This article will walk you through the main branches of the social media tree as well as show you ways in which you can cash in on the millions of people visiting these sites daily.
Let’s get started…
TIP #1: Determine What Social Sites Fits Your Strategy
Before developing a specific social media marketing strategy, figure out which social networking sites you want to use. Each social networking site works differently, so it is important that your strategy will work with the site you pick. For instance, on Facebook you can create a poll, unlike most sites. Another example is Twitter; that restricts you to 140 character posts, which makes it great for sharing current events such as news. Another being Instagram, which is great for posting images of your products especially if you own a restaurant, you could show off your dishes. The possibilities are only limited by your imagination.
TIP #2: Run Social Media-Only Contests
Contests are great for building a list of customers or clients, promoting sales events, and building relationships with your site visitors. Once you have them on your email list, you could market to them over and over for almost free. If you master running Ads on social media networks, you can get clicks as low as 20 cents or less.
TIP #3: Connect Your Website To Linkedin
Connect your blog to Linkedin by putting a share button at the top of the page. Because of its nature, Linkedin has users who are generally people with influence who have higher incomes, meaning plenty of potential customers with money to spend on your products and services. With more than 100 million people using Linkedin, it is a great opportunity using social media to market your business without spending a dime.
TIP #4: Utilize RSS Feeds
Yes, RSS Feeds still exist; they’re just not talked about much nowadays, which makes this a huge benefit for you.
RSS stands for “Really Simple Syndication” and your subscriber base need what’s called a RSS Reader to get content (and updated content) that you post on your website in the form of an RSS Feed.
This makes your content accessible in an easy-to-access way for your customers. Make the button to subscribe easy to identify, so the whole process takes no effort on the part of those visiting your site.
This is very powerful, because you get to reach customers and potential customers at no cost, which keeps your offers and brand in front of them.
TIP #5: Never Spam When Posting On Social Media
Posting spam is the quickest way to lose followers and damage you and you company’s reputation. Spam posts on Facebook, Twitter, and other social media sites make any legitimate marketing difficult. If your posts are just a few words and a link to a product, you are posting spam. Give relevant content or reviews along with any links you post. Your main objective is to help your prospects and customers get the results they’re after. You can methodically sprinkle in your offers into your helpful content. As a result, your readership will begin to know, like, and trust your brand. This technique is called, “Wrapping Your Offers Into Your Content.”
TIP #6: Keep Your Cool When Responding To Comments And Questions
Always keep your cool when posting and replying on social media sites. There are people who will post on your social media pages with the intention of causing trouble. We call these people, Trolls. Don’t give in to your emotions. Reply using your logic, because once you put it out there on the Internet, you can’t reverse it. So, if you’re angry at a negative comment, walk away, cool down and then reply or have one of your staff members do the honors.
You could also remove the posts. If they have a legitimate concern with your business, be respectful and always maintain a professional dialogue.
The big takeaway is to maintain a professional attitude, which will go a long way towards protecting the reputation of your brand.
TIP #7: Make Your Company Profiles Public
Make sure you make your profiles public. For example; LinkedIn and Facebook both have privacy settings you can customize: remember that you are creating these profiles to advertise your products, and that you want as many people as possible to see your pages. You can block individual users if you are having issues. Remember, it’s called Social Media and NOT Private Media.
TIP #8: Update Your Social Media Accounts When You Post New Content
If your online presence involves any kind of a blog, make sure you update your social media accounts by syndicating that new content to them immediately after the blog is updated. This can draw users to your blog or website, and leaves no lag time between your blog post and garnering attention to it. As soon as you post a blog entry it starts aging, so getting the word out on your social accounts immediately takes advantage of the fresh and relevant content.
Utilizing social media accounts allows you to instantly tap into places where millions of people from around the world gather to share and provide information, and all for free.
When you consistently post content and interact on social networks; you’ll get a boost in business growth and bring awareness to your brand.
There you have it, the 8 Social Media Marketing Tips To Boost Your Brand…
Now of course, there’s more to social media marketing than reading this article, but you can still begin applying these tips to your existing business.
We will not sugarcoat the fact that you must create a strategy for your social media presence, by working backwards like a programmer so that you’ll have a visual of what you want it to look like in the end; this is called your “Big Picture Strategy.”
If you don’t have a social media strategy in place, you are leaving a ton of money on the table, not to mention doing a big disservice to your prospects and customers by not selling them your products and services, which could help them, accomplish their goals.
Begin creating your social media strategy today!