Social media marketing has a reputation for being an extremely complex advertising method, but this is untrue. However, it can be time-consuming, but well worth the effort. It is actually one of the easiest options out there and requires no fiscal investment. Using social media allows you, the business owner to interact on a more personal level with your audience and create a ripple effect throughout the Internet. For example; one simple video can turn into a plethora of traffic if you implement it correctly.
TIP #1: Use Facebook To Promote Your Business
Using Facebook can be a great way to promote your business. Facebook allows you to connect with your target audience. If you use Facebook correctly, you can interact with your audience in a friendly manner without pressuring them to purchase anything. If people connect to you on a personal level, they’re more likely to be interested in your business. Remember, relationship building comes before selling, and that’s just the way we humans are wired. Potential customers must get to Know, Like, and Trust you before they’ll purchase from you.
TIP #2: Establish Goals For Your Social Media Campaigns
If you do not know what you hope to achieve with your campaigns, you won’t know when you have been successful. Are you looking for product awareness, concrete sales, or better customer service? When you can answer these questions, building a strategy will be much easier to engineer.
TIP #3: Find Out Where Your Customers Are Getting Their Social Fix
You can leave yourself twisting in the wind if you start a social media campaign that reaches none of your target audience. You need to know if your customer base will be reading blogs, are tweeters, or are they living on Facebook posting status updates all day. The bottom line is you must research to see where your target audience hangout Online, so that you can go there and put your content in front of them.
TIP #4: Post Quality Content Regularly
To get the best possible customers from your social media marketing, keep your content coming regularly and with consistency. For example, when a customer sees your post on Facebook every other day, it’s great that they remember your company, but not so much that they get annoyed with you showing up too much. When it comes time for them to spend money on something you might offer, they will go with you because your brand feels like a trusted friend.
The key to being successful using social media marketing is to have excellent content. This content has to be inspiring, entertaining, educational, and interesting so that your followers will want to share it. When they share your content, you and your business are being exposed to new potential followers who may also share your content and build your social media presence. All of this sharing is how your content goes viral, which is what everyone posting on all the social media networks aspire to accomplish.
Post new content regularly. If you do not update your status at least once a week, your followers will forget that you exist. Perhaps you could post new content on the same day or at the same hour so that your followers have something to look forward to and will think about logging on to see what you have posted. You are essentially conditioning your followers to get in the habit of looking forward to your posts. Developing this loyal fan base is one of the ultimate objectives for your business.
TIP #5: Show Stats To Get New Subscribers And Followers
If your blog, website, or social media accounts has grown popular, put up some stats showing your visitors how many others follow your content.
Demonstrating your growth through showing the number of Facebook “likes” you’ve received, Twitter followers you’ve accumulated or any awards your site or blog has received is a great way to prove your “social worth.”
The big benefit is that when you develop a huge following, others will become curious and most likely join your social media party with the rest of your fans.
TIP #6: Target Your Desired Audience
Gaining traffic is important, but it is more important that they take the step from traffic to customer. This process is known as conversions. You want to master taking them from site visitor to customer. This can only be done if you create quality media and target the correct audience.
TIP #7: Read And Follow The Terms Of Service For Each Social Network
Read the terms of service (TOS) of every social media site you make a profile on. Make sure that you understand the rules of the sites you are making profiles on, otherwise your profiles could be deleted and all your hard work will be gone. For example; some sites do not allow affiliate links; so know the site’s rules before you begin.
We added this tip, as a reminder the importance of following the TOS of each social media network, because you don’t want to get into a situation where you’ve built up a huge following and are making profits, then turn around and get your account banned.
Great job, you just discovered 7 Tips On How To Indirectly Build A Profitable Social Media Presence!
The reason you can generate profits indirectly is because you must implement as many of the 7 steps first, so that you can build trust with your audience in order for them to get to Know, Like, and Trust you enough to buy from you…
Making money from your audience will be a natural byproduct of helping them in advance with your great content; this is where the indirect part comes in.
The 7 steps must precede any money making goals that you have.
So, take your time, implement what you’ve learned, make any adjustments needed, and then watch how much progress you’ll begin making towards your social media goals!